A concept aimed to focus at the rural development and potentials through the perspective of Management studies, the pioneer of Rural Management was the Tata institute of Social Sciences, and its many courses related to social science which focused on a similar field. Soon this field caught the imagination of the young generation and with their and the efforts of the government and many private institutions, the course Rural Management was set up. This course looks at the other side of India, which is mostly rural, and aims at ways to promote the potential there to many inter and intra fields.
Many rural areas suffer from a particular problem of market failure. This market failure can be of something that initiated in the rural area or something that might have been introduced from outside, and so with the intervention of many NGOs, this issue was attempted to be resolved. This is where the crux of Rural Management lies. From agricultural to dairy to handicrafts, the MBA programme in Rural Management aims to bring a market in the village and at the same time, take the market to the outer world. With the setting up of the Institute of Rural Management (IRMA) in 1979, the trend shifted dimensions and people became more aware of the situation of rural management and became serious for its proper execution for a better India. This is what rural Management is all about, A course with Management content, placed at a Rural context.
Subjects taught under Rural Management
This specialization of MBA requires a very primary and practical approach towards the various problems and needs in Rural areas and hence the students are taught right from the beginning to focus on what shall be of assistance in their career as an MBA in Rural Management. A few of the subject (topics) covered under Rural Management are listed below.
Rural Management Topics
Economic Analysis for Rural Management
Quantitative Analysis for Rural Management
Rural Livelihood Systems
Collective Action and Cooperation
Macro Economic Perspectives
Gender and Development
Human Resources Management
Natural Resources and Sustainability
Rural Development Interventions
Public Systems Management
Managing Not-for-Profit Organisations
Rural Management Institutes in India
It is really disheartening to see that the number of Rural Management Institutes is even less than 25 in the whole country, while this is one of the most relevant subjects in the Indian context. These institutes are mostly Government run, although quite recently many private institutes have ventured into this field too. Here is the list of the few known names of Institutes where rural Management is taught as a specialization.
Rural Management Institutes
Institute of Rural Management Anand (IRMA)
Indian Institutes of Management Ahmedabad (IIM-A)
Institute of Rural Management (IRM), Jaipur
Xavier Institute of Management (XIM), Bhubaneswar
Xavier Institute of Social Service (XISS), Ranchi
KIIT School of Rural Management, Bhubaneswar