The understudies in a Master of Business Administration (MBA) in Marketing Management system are taught about advancement of items, their administration furthermore deals advancement. An in number accentuation is put on long range interpersonal communication, Internet innovations and the new and developing media stages in numerous MBA programs in Marketing and Marketing Management, as these new advances and stages are used in companies to encourage advertising of items and different administrations.
An MBA in Marketing Management system permits the understudies to add to specific aptitudes to run the promoting branch of any business undertaking or partnership and this is encouraged through an educational program which fuses both hypothesis and routine of Marketing Management abilities. These courses fundamentally include directing, taking an interest, managing and breaking down expansive scale statistical surveying before the assembling of promoting crusades. The courses in a MBA in Marketing Management program fundamentally concentrates on the definition of down to earth procedures and the developing advancements in the field of advertising. Aside from mulling over deals advancement, a portion of the other normal courses in the syllabus additionally cover the improvement of item and its outline, the administration of items and brands, overseeing client and business relationships, study of new media stages alongside other promoting administrations.
Another popular specialization of MBA, Marketing Management is taught in almost all the major institutions that offer Degrees or Diploma programmes in MBA. A few of the top institutions are:
Indian Institute of Management
Xavier School of Management
Narsee Monjee Institute of Management Studies (NMIMS)
Symbiosis Institute of Business Management, Pune
Faculty of Management Studies, Delhi University
Indian School of Mines, Dhanbad
Department of Management, IIT Delhi
Motilal Nehru National Institute of Technology, Allahabad
The subjects taught under Marketing Management varies from institutes to institutes, but there are a few major subjects which are basic and common for all marketing management in MBA
Integrated Marketing Communication (IMC)
Marketing of Services
Leadership, Governance & Corporate Sustainability
Product Innovation Management