MBA in Media Management


The Indian Media and Entertainment (M&E) Industry, one of the most vibrant and exciting industries in the world, has had a tremendous impact on the lives and the Indian economy. MBA in Media Management is a post graduate degree in Media and Management. It does provide the knowledge empathizing multidisciplinary field of media and entertainment and its basic constituents as well as market research, business development, production, organization and accounting/economics. MBA in Media Management is suitable for the students who wish to enter and understand the media industry, be it Indian or Hollywood film industry, online media industry, print media industry or TV industry.

MBA in Media Management ensures management career opportunities in the media and entertainment at a broadcasting company or a publisher, at an entertainment company or an event organiser or specialization in film, music, or television production company. It also offers an opportunity to learn the process of making media products and principles of business management.

Evidently, with the above immense career scope in the media and entertainment this is a professional gateway for shaping the business management. MBA aspirants in this dynamic sector may avail the following positions –

  • Marketing & Branding executives

  • Ad Sales & Business Development Executives

  • Editors/Reporters/Journalists

  • Digital Media Assistant

  • Digital Media Producer

  • Digital Media Coordinator

  • Digital Media Analyst

  • Digital Media Consultant

  • Media Manager

  • Corporate Communications Head

  • Channel Head

  • Marketing Analyst

  • Media Manager

  • Promoting & Event managers

  • Media Strategist

MBA in Media Management – What is taught?

  • Principles of Mass Communication

  • News Reporting and Editing

  • Professional Journalism

  • Print Media Management

  • Public Relations Management

  • Media Ethics & Laws

  • Electronic Media Management

List of Indian Companies/Media Houses where MBA in Media Management can seek jobs

  • Can work in online media portals like Make my Trip, Sulekha, 123 Greetings, AOL, MSN etc.

  • The Times Group

  • New Delhi Television Limited (NDTV)

  • Hindustan Times Media Limited

  • UTV Software Communication Limited

  • The ABP Group

  • Multi Screen Media Pvt. Ltd or Sony Entertainment Television (SET)

  • Balaji Telefilms Pvt Ltd

  • Indian Express

  • India Today

  • Front Line

List of Colleges where MBA in Media Management is offered

  1. Asian Academy of Film and Television

  2. Manipal University in Karnataka

  3. Genesis Institute of Business Management

  4. Amity Business School

  5. Om Institute of Business & Technology

  6. ZEE Institute of Media Arts (ZIMA)

  7. Pearl Academy

  8. Institute of Mass Communication Film & Television Studies

  9. Centre for Advanced Media Studies, Punjabi University, Patiala

  10. Centre of Media Studies, Institute of Professional Studies, University of Allahabad


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